The Pacific Alliance, a regional integration initiative which brought together the economics of Mexico, Colombia, Peru and Chile, has garnered a surprising amount of attention from around the world after only six years since its creation; more than 50 countries have flocked to become observers. To understand the sudden interest one has to look at the member’s ability to establish themselves as a credible and ambitious body with incredible potential to increase investment and trade opportunities in the region. Nevertheless and despite the relative success that the PA has had to date, there remain large obstacles it must overcome to achieve its ambitious goals.