So Steam is no mere fledgling company--it is the Google/Amazon of PC gaming, a multi-billion dollar industry. Yet, when a single game they carried on their storefront pricked the religious sensibilities of authorities in Malaysia, they were pulled out by the ear and made to stand outside the class for an entire day.  Hence, even if your product has all the bells and whistles, your company can face regulatory and other hurdles, along with newer policies that may block you from entering new or existing markets, and you may see your “disruptive” product fizzle out quickly.