As the number of cases of the coronavirus continue to multiply, with increasing cases in a wider range of countries, it is becoming important for companies to start thinking about the potential impact on bottom lines. While a natural reaction might be to curl up on the couch, this is not the time to just cover up and hope for the best. No one can say with confidence what sort of economic growth might be at risk from the virus. But it is becoming obvious that the economic and trade implications can be substantial in the near term. The extent to which the virus causes widespread economic losses depends on at least three things: 1) the duration and strength of the virus; 2) decisions by governments to the virus spread; and 3) the reaction of citizens and firms.